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Posted: 5/21/26
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Thinking about switching to the SURI toothbrush? Here’s my in-depth SURI toothbrush review, including cleaning performance, sustainability, and how it compares to Oral-B and Sonicare.
For decades, there’s been a huge gap in the electric toothbrush market. If you want superior cleaning performance, you’re usually stuck with bulky, plastic toothbrushes that slowly fall apart or stop holding a charge after a year.
And that waste adds up quickly. Approximately 1 billion plastic toothbrushes are thrown away every year in the United States, contributing an estimated 50 million pounds of plastic waste to landfills.
As awareness around microplastics, everyday plastic exposure, and environmental waste has grown, more consumers are looking for sustainable options made with better materials. One of the most interesting alternatives to come out of that shift? The SURI toothbrush.
I first found SURI back in 2024 when I was on the hunt for an electric toothbrush with plastic-free brush heads. I didn’t expect much, but after the first month, I was blow away by the performance, battery life, and durability. Since then, I’ve used both the SURI 1.0 and 2.0, and bought them as gifts for family members.
To help you cut through the noise, here is my honest review of the SURI toothbrush. I’m covering what’s great, what’s not, and how it compares to other popular electric toothbrushes on the market.
PS: If you’re looking for a promotion code (me, always), use code Noelle10 at checkout for 10% off.
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Is It Worth It? Here’s My Experience
If you want a toothbrush that looks good, cleans really well, and uses better materials, SURI is one of the best options on the market. It’s just as effective as my old Oral-B and Sonicare toothbrushes. I consistently get 40+ days out of one battery charge, and the brush heads are durable and plastic-free. I also love that you can send the brush heads back to be recycled when you’re done with them.
Overall, SURI feels like a more thoughtful and better-designed version of the modern electric toothbrush. It’s the perfect blend of sustainable materials and high-performance cleaning.
SURI Toothbrush Pros and Cons
After reviewing and testing a variety of electric toothbrushes on the market, SURI is at the top of my list. It cleans well and delivers all the core feature you’d expect.
I’ve tested both the SURI 1.0 and 2.0 for over a year, and even purchased one for my husband for Christmas. What stands out for us? The 40+ day long battery life, quieter sonic vibrations, slimmer aluminum body, and plastic-free brush heads.
That said, SURI isn’t perfect for everyone. It has a higher upfront cost than Oral-B and Sonicare, and fewer smart feature. The trade-off is sustainable materials, less grime and mold, and a toothbrush that is actually recyclable.
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What is SURI?
The SURI toothbrush is a modern electric toothbrush designed with a strong focus on sustainability, minimalist design, and everyday functionality. It uses sonic vibration technology to clean teeth while reducing the amount of plastic typically used in oral care products.
SURI (short for Sustainable Rituals) was founded in 2021 by Gyve Safavi and Mark Rushmore to eliminate the massive waste generated by the electric toothbrush industry. After years working in consumer goods, they set out to create a high-performing toothbrush that didn’t rely on excessive plastic to get the job done.
The team at SURI spent years in development and faced plenty of pushback early on. Despite that, they launched in 2022 with one of the first electric toothbrushes to feature a durable aluminum body and plant-based, recyclable brush heads. At launch, they also introduced a mail-back recycling program for used brush heads, showing their commitment to reducing waste.
SURI is based in the UK. The company is a Certified B Corp and publishes annual sustainability reports, which outlines its environmental impact, materials, and ongoing efforts to reduce waste. Their mission is to radically transform oral care for people and planet with beautiful everyday essentials designed for life.
Key Features
The SURI toothbrush intentionally keeps things simple, but still includes several standout features, including a built-in timer, pressure sensor, and quadrant pacer to help with brushing. It also includes several design features that help reduce petroleum-based plastic and waste.
Sonic cleaning technology
SURI uses sonic vibration technology to help remove plaque and support gum health. It delivers up to 33,000 sonic vibrations per minute, creating a powerful but relatively gentle clean.
It also offers pacer notifications every 30 seconds, which is a helpful reminder to switch to the next section. The vibration is subtle but noticeable, which I personally prefer over the louder, more intense feel of Oral-B and Sonicare.
After two minutes, you’ll get a timer notification that your brushing session is complete, but the toothbrush doesn’t automatically shut off. I like this feature since I tend to get distracted while brushing. One thing that’s important to note: turning the toothbrush off and back on resets the timer.
SURI also features a pressure sensor that protects teeth and gums by detecting excess force. When too much pressure is applied, the brush alerts you with three distinct vibrations and stops bristle movement until the pressure is reduced. In my opinion, this requires a bit too much force to activate, so it’s not super helpful at actually protecting your gums.
Battery life and charging
Out of all the electric toothbrushes I’ve tested and reviewed, SURI offers the longest battery life. On both the 1.0 and 2.0 versions, I typically get 38–40 days on a full charge when brushing twice a day. This is one of my favorite features because I’m not constantly dealing with a dead toothbrush on a weekly basis.
You can charge the toothbrush through the compact magnetic charging dock, often called the “charge pebble,” that connects via USB. The toothbrush magnetically attaches to the charger through metal contacts on the bottom of the handle.
Quiet brushing experience
Compared to Oral-B and Sonicare electric toothbrushes, SURI is noticeably quieter. SURI has a softer, less aggressive sound and vibration, and runs at around 50 dB. In the first week of using it, I noticed I could actually hear my husband talking to me while brushing my teeth. No more screaming at each other at the bathroom sink (iykyk).
One of the best travel cases I’ve used
SURI’s clean & charge travel case is the best case used to date. It’s slim, lightweight, and compact enough that it doesn’t take up unnecessary space in a carry-on or toiletry bag.
The updated UV-C case also doubles as a charger, which makes it much more functional for travel. The case is powered by USB-C and needs to be plugged in for the toothbrush to charge, but that’s relatively easy since most phones and devices now use the same type of charger.
The case is also equipped with a built-in UV-C LED light that kill 99.9% of harmful bacteria in one minute. The UV light activates when you close the case and press the button on top. The case has a built-in battery that allows the UV light to work even if it’s not plugged in. It’s one of those small details that makes traveling with an electric toothbrush much more convenient.
Less plastic, less waste
After reviewing alternative on the market, this is what actually made me purchase the SURI toothbrush. Traditional electric toothbrushes are made almost entirely of plastic, including the handle, charging components, and brush heads. SURI uses a slim, lightweight aluminum handle that feels more durable and comfortable to hold.
The brush head is made from sustainably sourced cornstarch (a plant-based biopolymer), and the bristles are made from castor oil. They’re plant-based and fully recyclable via SURI’s recycle program.
Most people don’t realize that the blue indicator strips commonly found on toothbrush bristles are made with artificial dyes. SURI’s bristles are plastic free and contain no artificial dyes, which was a must for me. When you’re talking about something you put in your mouth twice a day for life, those details matter.
Performance: Does it Actually Clean Well?
Yes! For such a slim, minimalist toothbrush, SURI performs incredibly well and holds its own alongside Oral-B and Sonicare. It uses sonic vibration technology and leaves my teeth feeling smooth and clean. It does an excellent job removing plaque, especially on the backside of my bottom teeth where buildup tends to happen the fastest.
One thing I appreciate is that SURI keeps the brushing experience simple. There are two cleaning modes: Everyday Clean and Polish. Press the button once to start Everyday Clean mode, then press again to switch to Polish mode for more intensity. I use Polish mode 1-2 times a week because it gives my teeth a squeaky clean feeling.
SURI recommends tilting the brush head at a 45-degree angle towards your gum line, rather than straight on, to effectively clean up and under the gums. The goal is to let the sonic technology do the work instead of manual scrubbing. Once I started doing this, my gum health improved.
I replace my SURI brush heads once every three months and find them more durable than other brands. There’s minimal bristle bending and they hold their shape. In fact, I actually forgot to replace the brush heads at the 3-month mark because they looked so good. Set a reminder, folks!
SURI vs Sonicare and Oral-B
I’ve owned both the Philips Sonicare and Oral-B electric toothbrushes, and the SURI performs just as well when it comes to cleaning and plaque removal. My gums are less sensitive, and my teeth are noticeably smooth after cleaning.
When I made the switch to SURI, I was using the Oral-B iO7. It came with a ton of features I didn’t necessarily use, and the brushing experience felt more intense and mechanical. SURI uses a softer sonic vibration, which I personally prefer for everyday use.
SURI doesn’t have some of the more advanced features you’ll find with Oral-B and Sonicare to reduce tech parts. As a company, they’ve maintained a strong focus on eco-friendly materials while still delivering excellent performance. Here’s a quick review of how the SURI toothbrush compares to Sonicare and Oral-B:
Features | SURI | Sonicare | Oral-B |
Cleaning Style | Sonic vibrations | Sonic vibrations | Oscillating/rotating |
Materials | Aluminum body + plant-based heads | Petroleum-derived plastic handle + bristles | Petroleum-derived plastic handle + bristles |
Battery Life | 40+ days | 10-21 days | 5-14 days |
Noise Level | Quiet | Moderate | Loudest |
Mold & Grime Buildup | Minimal | Moderate | Worst in my experience |
Customer Support | Fast and personal responses | Chat options with mixed results | Chat options with mixed results |
Price | $105 | $40 – $200 | $50 – $380 |
Replacement Heads | 3 for $18.99 | 3 for $31.96 | 2 for $19.99 |
Difference Between SURI 1.0 vs SURI 2.0
The SURI 2.0 toothbrush launched in 2025, and the company officially retired the 1.0 in 2026. While it’s no longer available, a lot of people have the first version and want to understand the differences.
When it comes to shape, the SURI 1.0 and 2.0 are identical. The brush heads are exactly the same, and both toothbrushes fit in either travel case.
The biggest upgrade with the SURI 2.0 is the pressure sensor. If you’re brushing too hard, the toothbrush alerts you with three distinct vibrations and temporarily pauses bristle movement until the pressure is reduced.
Having used both, I find the SURI 2.0 has a quieter motor and the sonic vibrations feel slightly more intense than 1.0. The battery life is a tad shorter on the 2.0, but I still get around 38 days on a full charge.
Perhaps the most noticeable upgrade is the SURI 2.0 travel case. It’s sleeker, easier to clean, and now includes a built-in battery. This allows the UV-C sanitation feature to work without the case being plugged in, which is much more convenient for travel. You still need to plug the case in with USB-C if you want the toothbrush itself to charge while stored inside.
The 2.0 case also comes with a USB-C to USB-C cable (compatible with newer phones), while the 1.0 case uses a USB-A to USB-C cable.
How Sustainable is the SURI Toothbrush?
The SURI toothbrush is highly sustainable compared to industry standards. Traditional electric toothbrushes are almost entirely plastic, difficult to repair, and have to be replaced every few years. SURI takes a very different approach.
SURI features a durable, aluminum body. There is no petroleum-based plastic, and the handle can be opened, repaired, and recycled. The company intentionally avoids unnecessary, non-recyclable tech components that create more waste, and they offer minimal, plastic-free packaging and shipping materials.
The brush heads are made from sustainably sourced cornstarch and the bristles are made from castor oil. The brush heads are entirely recyclable, and the company runs a free take-back program to recycle used heads. Each brush comes with a prepaid compostable mailer bag so you can send back 3-4 used brush heads once you’re done. If you want to recycle other parts, including the brush or case, you can contact the company directly.
Can things be improved? For sure. After reviewing the SURI’s sustainability reports, it seems like the company plans to continue making improvements to the toothbrush and packaging overtime. For example, the toothbrush isn’t entirely plastic-free. The internal structure, charging stand, and optional travel case still use recyclable ABS plastic to help protect the electronic components. The toothbrushes are also currently made in China. That said, compared to the amount of plastic used in most traditional electric toothbrushes, it’s still a massive step in the right direction.
Grime Build-up and Mold
This is a huge pet peeve of mine, and one of the main reasons I wanted an alternative to the Oral-B series. No matter how often I cleaned it, buildup and mold kept accumulating inside the handle. At a certain point, I couldn’t ignore the fact that I was using something in my mouth twice a day that was harboring mold.
SURI’s design is significantly better. The brush head connection and tighter seal around the base do not trap moisture or grime. From my experience, the aluminum body dries out much faster, and it wipes down easily. Best of all, after using it for over a year, I haven’t experienced mold growth anywhere on the toothbrush.
Out of curiosity (and wanting to give the SURI toothbrush the most in-depth review possible), I intentionally didn’t wipe down the handle for eight weeks. Even after the neglect, there was only a small amount of dried toothpaste underneath the brush head. Huge win in my book!
SURI FAQs
Is the SURI toothbrush strong enough for plaque removal?
Yes. This was one of my biggest questions before switching, especially coming from higher-powered Oral-B and Sonicare toothbrushes. After using SURI for an extended period of time, I genuinely feel it performs just as well when it comes to plaque removal and overall cleaning.
How often do you have to replace the brush heads?
SURI recommends replacing the brush heads every 3 months, which is pretty standard for most electric toothbrushes. You can purchase a 3-pack or subscribe to receive two brush heads every 6 months. SURI also includes a prepaid compostable mailer so you can send the used heads back to be recycled instead of throwing them away.
Is it waterproof/shower safe?
Yes, the SURI toothbrush can be used in the shower. It has IPX7 waterproof rating, which is one of the highest available. That said, I don’t recommend letting your toothbrush sit in water for long periods of time. Always dry it off and store it in a well-ventilated area so moisture can fully evaporate.
How often should you use the SURI UV-C case?
SURI recommends running the UV-C cleaning cycle about once a week to help keep the toothbrush head fresh and reduce bacteria buildup. It’s perfectly fine to use it more than that, especially while traveling. While it’s a great feature, good airflow and drying the toothbrush properly still matter most in my opinion.
Does SURI have a promotion code?
Yes, SURI occasionally runs sales and promotions, but they’re rare since pricing is already competitive. I was able to get in touch with SURI to give me an exclusive discount code, which they don’t usually do! Just use code NOELLE10 for 10% off your purchase.
Cost Breakdown
SURI is definitely a premium electric toothbrush, but when you compare it to other mid-range Oral-B and Sonicare models, the pricing is competitive. The Oral-B i03 series and Sonicare 5000 series are about $20-$30 cheaper than the SURI.
One thing that sets SURI apart from the rest is the price of replacement brush heads. A 2-pack is only $11.98 when you subscribe and save. You’ll receive two brush heads every 6 months, which ends up being $5.99 per brush head.
Oral-B is $23.99 for a 2-pack using the subscribe feature on their website, or $11.99 per brush head. Sonicare C2 brush heads are $30.36 for a 3-pack using a subscription on Amazon, or $10.12 per brush head.
While other brands lose battery life after a year, SURI is designed to maintain battery life long term. I still get 38-40 days from one charge, even after a year.
SURI offers a 1-year warranty program and will replace the toothbrush if something isn’t functioning correctly. They’ll also take back the defective toothbrush so components can be recycled or refurbished instead of simply thrown away.
If something happens outside of the warranty period, SURI also offers repairs and replacement parts. That gives it a huge advantage over many competitors, where the entire toothbrush often has to be replaced once the battery declines or a component breaks.
Where to Buy
The easiest place to buy SURI is directly from the official SURI website, especially if you want the newest colors, bundles, or subscription options. It’s also cheaper to purchase on the SURI website since they do sales and offer free shipping on orders $33+. If you’re like me and absolutely need a promotion code to make a purchase, just use code Noelle10 for 10% your order!
My Final Thoughts
My review of the SURI toothbrush comes after years of using electric toothbrushes and testing both the SURI 1.0 and 2.0 long term. I’ve used Oral-B and Sonicare in the past, and while they cleaned well, I wasn’t happy with the mold buildup, bulky designs, and excessive plastic.
SURI has been one of the few electric toothbrushes that checks all the boxes for me. My teeth consistently feel smooth after brushing and my gums are healthier. The brush heads don’t contain any plastic, and there is zero mold buildup on or inside the toothbrush handle after a year of use.
I also appreciate the company’s focus on sustainability. The aluminum body and lower-waste design feel intentional rather than performative, and SURI’s take back program is fantastic for regular customers.
At the end of the day, I want products made with better materials that still perform well. SURI absolutely delivers on that. If you’re considering making the switch to a more sustainable electric toothbrush and want to reduce your plastic exposure, I highly recommend it!
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