I’m Noelle, and as you’ve probably guessed, I have a thing for coconuts and kettlebells.

But, while both of those are pretty fantastic, it’s not what gets me up in the morning.

What does is my passion for serving people who desire to completely revolutionize their relationship with health and fitness. I like to start conversations, initiate small shifts, and empower people to totally ditch the one-size-fits-all diet mentality that never works.

The deets on me

I’m a Nutritional Therapy Practitioner (NTP™), certified by the Nutritional Therapy Association®, and I’m a National Strength and Conditioning Association (NSCA®) Certified Personal Trainer. My kettlebell training comes from StrongFirst®, and I’m passionate about helping people become strong from home. I’m also the writer behind all the posts you’ll find on this site, and I’m the voice behind the incredibly entertaining and fast-growing health and fitness podcast, The Paleo Women Podcast.

I have a degree in public relations and marketing, and in my former life, I served as marketing director for various multi-location retail companies in the running industry, and worked with establishments like Semper FIT (United States Marine Corps), corporate health departments, and various medical facilities to do on-site presentations and training. I’ve also acted as race creator and director, triathlon club starter and coach, and being in the business of running shoes—I’ve touched a ton of feet in my lifetime.

My Story

In the past 12 years, I’ve been on a roller coaster of nutritional and training highs and lows. I went vegetarian at age 11, and eventually started restricting calories and eating low fat in order to get “healthy” and lose the weight I had gained in high school. Although I lost the weight (and then some), I eventually became anxious, and struggled with body image issues, digestive distress, chronic injuries, and was constantly sick.

For years, I kept trying to fix my “problems” with the next big thing. I dug myself further into dogmatic approaches and went vegan, ran marathons, purchased an endless amount of self-help and diet books, took up the sport of triathlon, and did a whole lot of soul searching. Whatever was wrong with me, I figured it was something I was doing wrong.

And it was, only it had nothing to do with what I was eating, and everything to do with what I wasn’t. In 2009, I began following a Paleo lifestyle, and was quickly introduced to practices like eating locally, supporting sustainable farming, and ditching the restrictive and dogmatic mentality. While I initially began pursuing Paleo as the next thing to “fix” me, it gave me the chance to nourish my body, figure out food intolerances, and unpack some of the lies I believed about health, weight, diet, and six-pack abs.

Ultimate freedom came when I stopped doing the endless amounts of cardio, and switched to doing movement I genuinely enjoyed, included sprinting, walking, lifting, kettlebell training, and lots of recovery.

While I’ve made just about every mistake you could possibly make when pursuing health, I wouldn’t change a thing. Experience has been my greatest teacher, and I am right here in this moment with you because of everything I’ve been through in life. And because of that, I am forever grateful.

Dying to know more? Here are seven random facts about me:

  • I eloped for my wedding. Best decision ever.
  • I love 100% cacao unsweetened chocolate. Shut up, I know.
  • I listen to electronic dance music (EDM) while I work. If at my standing desk, I also dance.
  • My entire closet and house is built from the HomeGoods/T.J.Maxx/Marshalls enterprise.
  • I have a large collection of “rare” and “valuable” beanie babies in my attic.
  • I danced ballet for ten years. I absolutely loved being on stage, and still do (just not while doing ballet.)
  • The first triathlon I did, I didn’t finish because I wrecked on my bike. The next one I did was a half ironman.

    Join me in changing the world

    Want to spend more time getting to know each other? First, I highly recommend joining my email list, where I have exclusive content and support only for subscribers. YAY.

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  • Looking forward to getting to know you more.

    Live empowered,