Sick of counting calories and carbs, following dieting “rules”, and feeling shame every time you fall off the wagon?

We were too.

After years of trying every diet under the sun, we were still struggling with confusing and frustrating medical conditions. We hoped something would finally provide long-term health and happiness, but nothing did. Even worse, chasing after what everyone else told us we “should” be doing left us with a terrible relationship with food and our bodies.

It was time for a change.

Eventually, we discovered that the secret to improving wellness was actually more food: we started eating our way to health. We shifted our focus away from restriction and put it on eating more to support a healthy, long, and energetic life. Ditching one-size-fits-all approaches allowed us to start working with our bodies instead of against them.

Our experiences taught us an important lesson: Better health doesn’t come from limits. It comes from focusing on the quality of food that you eat—not the quantity. In Coconuts and Kettlebells, we show you exactly how to do that.



In Coconuts and Kettlebells, you’ll eat at least 2,000 calories, setting minimum intakes of protein, fat, and carbohydrates instead of the usual maximums. This will ensure that your diet is full of nutrients, while also providing flexibility to enjoy what you’re eating. You’ll also learn about the Big Four foods—grains, dairy, vegetable oils, and refined sugar—that cause the most health problems among women. While many diets require you to eliminate these foods entirely, Coconuts and Kettlebells provides an easy-to-follow step-by-step program to test these foods and determine which you need to cut back on—and which you don’t—to feel better.

To help you discover how your body responds to the Big Four, you’ll choose from two simple 4-week meal plans: one for the Butter Lover (people who tend to feel more satisfied eating higher ratios of fats) and one for the Bread Lover (people who tend to feel more satisfied eating higher ratios of carbs). Each meal plan comes with a weekly shopping list, a guide to kitchen tools and equipment, and instructions on how to batch cook, meal prep, and stock the pantry. In addition, you’ll have access to over 75 gluten-free and paleo-friendly flavor-packed recipes.

To go along with the meal plans, you’ll find three 4-week fitness plans tailored to beginner, intermediate, and advanced experience levels. Best of all, the workouts can be done anywhere—at your home or on the road—and take no more than 30 minutes each.

Because having a positive relationship with your body is foundational to overall health, you’ll also be supported with materials that teach you how to have a healthy mindset as you pursue health. You’ll learn about common pitfalls, including the wagon mentality and thinking your work is related to the size of your waistline, and how to overcome these.

A comprehensive whole-body program, Coconuts and Kettlebells provides the knowledge and tools you need to be healthy inside and out.



Noelle Tarr

Noelle Tarr is a Nutritional Therapy Practitioner (NTP) and an NSCA-Certified Personal Trainer. In addition to managing the health and fitness blog, she is the host of the top-ranked health podcast, Well-Fed Women. She’s also the creator of Strong From Home, an online home fitness program, and runs her own online wellness practice specializing in an individualized approach to health and fitness. She lives in Northern Virginia, with her husband, two young children, and two boxer dogs.

Stefani Ruper

Stefani Ruper founded the website in 2012 and is regarded as the leading authority on the paleo diet for women. She is the author of Sexy by Nature and she holds a bachelor’s degree in biogeochemistry from Dartmouth College, a master’s degree from Boston University, and is currently working toward a PhD in philosophy at The University of Oxford. She splits her time between San Francisco, California, and Oxford, UK.